DIG-01
Service
Content on the hotel website is current, free of errors, and grammatically correct.
Technical Execution, Skill & Knowledge
All modules
Digital Services
Revenue / Marketing / IT · Pre-Arrival
Website, booking engine, confirmations, and in-stay digital touchpoints.
Department assessment
10 questions · pass ≥ 90% (Five-Star bar · need 9 correct)7 standards
0 pass
0 fail
7 pending
Tip: filter to high-impact or fails first for faster coaching walks.
Website & Booking
Public digital property and booking path.
7 standards shown
DIG-02
Service
Booking engine is convenient and allows filtering of room results.
Guest Comfort & Convenience
DIG-03
Service
High impact
Hotel booking details are accurately reflected in the email confirmation.
Technical Execution, Skill & Knowledge
DIG-04
Facility
Digital channels present a cohesive sense of place for Mr C Coconut Grove.
Sense of Luxury
DIG-05
Service
Mobile experience supports key guest tasks without friction.
Guest Comfort & Convenience
DIG-06
Service
In-stay messaging or app (if offered) is responsive and professional.
Efficiency
DIG-07
Facility
Photography and digital assets accurately represent the current property.
Technical Execution, Skill & Knowledge